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Star War the Old Republic: EA’s biggest game to date


Star Wars The Old Republic logo 400    After more than five years in production and as much as $200 million dollars thrown into the game, StarWars: The Old Republic (SWTOR) was released at midnight today. That makes SWTOR EA’s biggest game to date.  According to VentureBeat, as many as 1.5 million players may already be playing the game since it became available to beta players on December 13th.  If the media blitz today around SWTOR  will be any been any indication, the highly anticipated MMO is set to be  a pretty big deal in the MMO space for years to come.


The build-Up…

    Over the last few days there has been a lot of build-up across international media sources about the SWTOR release. This morning, BioWare founders Dr. Ray Muzyka and Dr. Greg Zeschuk dressed up in Jedi robes, along with a contingent of Stormtroopers to ring the opening bell of the NY stock exchange this morning.  The New York times ran an article on Monday vetting SWTOR against World of Warcraft, as “the first legitimate competition that World of Warcraft” came out six years ago.   The Wall Street Journal touted in an article that EA is giving Activision a run for it’s money if all goes well. EA executive Frank Gibeau estimated that with 1 million subscribers, SWTOR would break even.

    TV networks ran interviews with EA executive Gibeau today inquring about the game.  According to Gibeau, SWTOR has over 9 million hours of gameplay, enough to entertain players for years.  And according to Gibeau, EA plans to run the SWTOR game with new gameplay for at least ten years. When asked why they choose December 20th as the release date, Gibeau answered that this time of year all the high school and college kids are home and spending hours online – which means they’ll have plenty of time to get addicted to the game.


…And The Reviews Are In

    Our executives remember vividly the initial introduction of our engine to BioWare, and we’re very excited to see the game finally launch today.  Initial reviews have given the game very high reviews snd a bunch of us here in the office are definitely excited to really get into the game over the holidays. We’d love to hear from you: does SWTOR have the makings of a blockbuster hit? For those of you that have played the game, what do you think? Does it deserve the consistent 9 out of 10 ratings being given by across the internet?